Independence Wine Marketing is a full service sales and marketing consulting organization created to assist wineries of all sizes attain the attention they need to mature and prosper.
As seasoned sales and marketing professionals with 30+ years of experience building a range of globally distributed, mainstream and luxury wine brands, we work closely with our clients to develop, launch and grow their businesses and position them for success in a highly competitive marketplace.
We Thrive Ourselves On Planning, Creativity, Intuition & Determination
Each of our winery partners are unique and have specific goals for growth. We evaluate each brand and establish individual sales and marketing plans to achieve those goals responsibly and effectively.
Entrepreneurial spirit
In the face of winery consolidation, and a challenging economy, creativity and common sense are the keys to success. Wine industry entrepreneurs to the core, we are committed to nurturing our partners individual spirit and passion for their business while successfully navigating an industry dominated by corporate structure and complacency.
Building strong relationships
Creating long-term relationships with our customers is our top priority. We will develop these relationships through sharing ideas, exploring all options, and working together to help our partners achieve their maximum potential.
Our Three-Tier Philosophy
It’s time to increase the share of mind with your distributor network. We take a partnership approach with distributor management using clear communication of priorities and objectives with customized, targeted wholesale plans that touch every element down to the consumer.
Meet Your New Best Friend.
With over thirty years of rich experience in the wine and spirits industry, our founder, Jeff Lubin, is a seasoned professional whose passion for wine extends from the lush vineyards of Napa and Sonoma to the enchanting landscapes of Lodi and the Casablanca Valley in Chile. Jeff’s expertise, coupled with his effective sales and marketing skills, has left an indelible mark on wineries, both large and small.
A self-driven business professional, Jeff has navigated the industry’s three-tier system, showcasing his versatility through roles in Retail Management, Wine Wholesale sales, and comprehensive winery experience in Sales, Marketing, and General Management. Having played key roles in the growth of industry leaders such as Constellation Wines US, Delicato Family Vineyards, and Purple Wine & Spirits, Jeff embarked on a mission to support family-owned properties by establishing a wine business consulting company.
Independence Wine Marketing’s Inception
In 2016, Jeff humorously declared his decision to “use his corporate skills for good instead of evil” as he founded Independence Wine Marketing. With a goal to champion independent wine companies, Jeff, also known as a Brand Liberator, aimed to help these entities navigate the dynamic business environment shaped by the consolidation of wine companies and distributor networks.
Our Success Stories
Jeff’s entrepreneurial spirit and an optimistic “half glass full” attitude have led Independence Wine Marketing to successfully collaborate with various wine companies. Some of these include Highway 12 Winery, Carneros Highway, Highwayman Wines, Flora Springs, Ravenswood, Wild Horse, Bennett Lane, Marietta Cellars, Quixote Winery, Chappellet Winery, Jon Nathaniel Wines, and Veramonte Winery.
Expanding Horizons
Recognizing the challenges faced by independent wine companies in the current landscape, Independence Wine Marketing has expanded its vision internationally. We’ve added wine importing and California distribution to our toolbox, aiming to assist family-owned wine companies worldwide in entering the highly competitive and consolidated wine industry in California and other states across the United States.
At Independence Wine Marketing, we believe in the power of independence, and we are dedicated to helping family-owned wineries thrive in an ever-evolving industry.
Let’s have a conversation